Role: Lead Designer, User-Researcher
Beacon is a sustainable transportation app that provides real-time information on public transportation schedules, bike-sharing availability, and carpooling options for university students in Washington, D.C.
An audit of competitor transit apps in the Washington, D.C., area revealed a lack of accessibility and integration of transportation systems of all the local universities. There was a need for university students to be able to access their student public transportation cards from their phones and the ability to navigate the city with ease and efficiency.
A diagram of the user flows
The app design focuses on making our users' lives easier and helping students explore Washington, D.C. It seamlessly integrates current school public transportation systems and fare cards while tracking the user's carbon emissions. It is supported by subtle and playful interactions to make the experience feel sincere and tangible, along with sustainability initiatives.
Save time and money with Beacon.
View Prototype
